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STUDY ON IKEA | FURNTR
STUDY ON IKEA

History of IKEA: IKEA's history began in 1931, when its founder Ingvar Kamprad was 5 years old, selling matches to his close neighbors. In the 1940s - 1950s, when he was 17 years old, he continued to his own business called IKEA with the money her father gave him as a reward for his success in his studies. When IKEA was  established early on, it sells low-priced pencils, wallets, picture frames, tablecloths, watches, jewelery and nylon socket.

The production of furniture by local furniture in the forests near the home of Kamprad has yielded positive results and the product range has expanded gradually. In 1951, Ingvar thought to sell more furniture by making a catalog and the IKEA catalog that we know today has emerged.

 In 1953 the first furniture gallery was opened in Sweden Älmhult. This opening was important for the concept development of IKEA .Customer will be able to see the product in the gallery before buying. This idea came from the price competition with IKEA's main competitor. This innovative idea was successful and people had the chance to products from the gallery according to their economic conditions.

In 1956, Unassembled design idea has emerged as a result of the pressures by the Ikea's competitors on the suppliers of Ikea to boycott it. The concept of “flat box invention, was included when one of the first employees of IKEA removed legs of  Lövet table to fit into the  vehicle.

In 1958 the first IKEA store opened in Sweden on an area of 6,700 m². It was the largest furniture store in Scandinavia during those days. Gillis Lundgen Tore was one of the first designers of IKEA with its chest of drawers.

The first IKEA restaurant opened at the store in Swedish Älmhult in the 1960s-1970s. First IKEA store outside Sweden opened in Oslo. Inexpensive, non-aging and easy-to-process materials took place in stores with the logic of being very suitable for IKEA.

In the 1980s and 1990s, developments continued in the same direction. In the 1990s, an environmental policy was developed to ensure that the company's employees take on environmental responsibility in all activities carried out within the enterprise.

In the 1990s, IKEA acquired its own sawmill and manufacturing factory and established the Sweedwood industrial group to produce wood-based furniture and wooden elements. Also PS (POST SCRIPTUM) collection brings form and functionality at a low price.

IKEA liberated PS series designers in their new creations to emotional, fun products for those who consider personal tastes superior to general tastes.

In 1956, Unassembled design idea has emerged as a result of the pressures by the Ikea's competitors on the suppliers of Ikea to boycott it.

Sweden and Denmark started e-shopping in the 2000s. Nowadays, many IKEAs have online shopping.

The IKEA Group has established its own railway business by way of the IKEA Railway Company. The train travels  between Sweden Älmhult and Germany Duisburg once a week. In 2004, the railroad business was taken over by an external company with the continued use of this route by IKEA. Using the railway improves the sustainable transport of IKEA materials and products and is still an important part of IKEA.

IKEA has been one of the first manufacturers of direct model furniture on duralite and chipboard at its Polish plant. This technique is called “printing on wood ”.

In 2002, the global conservation organization WWF (IWA) and the IKEA Group joined forces to promote responsibility for priority forest regions around the world. These two foundations set into a series of global and regional forest projects to support the development of forest responsibility.

The first IKEA store was opened on 5 May 2005 in Ümraniye, Istanbul. 2 store in Istanbul, 1 store in Ankara, Izmir and Bursa IKEA has a total of 5 stores in Turkey.

As it is seen, the founder of IKEA which makes it a world brand today is a good entrepreneur, innovative approach, pioneering design, brand identity, working with designers, creating new business opportunities in the face of difficulties and conducting activities within the social responsibility projects imposed oneself  on the world.

IKEA has 225 stores in 43 countries. It has stores in the USA, Russia, Canada, Asia and Australia, most of which are in Europe. When we look at the places where the stores are located, they are usually the capital or important cities of the countries where they are located.

Concept of IKEA

In the 1940s, it aimed to offer well-designed, functional, low-cost and cheap-priced home furniture without compromising quality. In line with these goals, Ingvar has taken every opportunity to reduce costs and this business has been the beginning of the IKEA concept. The idea of this business has spread to all over the world without changing.

Benefits

• IKEA is a place where you can reach well-designed, functional furniture that many people can pay at cheap price,

• IKEA has a well-thought-out store concept that offers a lot of ideas to the customers in the exhibition area and allows customers to make the right choice,

• Having the display areas where the customer can find the product he wants to buy according to the area of use, paves the way for the customer to buy new products besides the product he wants to buy,

• With its rich , IKEA does not have a specific audience, it targets every segment, and IKEA's vision is based on the idea of  creating a better  life for more people. Presenting products that appeal to all segments with this system of thinking,

• Purchased products by testing them at the place of use,

• Access cheaper to modern, aesthetic, stylish and functional products than the market,

• Design support from the store,

• While shopping, was able to easily access the services like also , food, entertainment, social facilities, etc.

• Having the potential to spend more due to the design so that the costumers cannot leave the store without seeing all the stands when they enter the IKEA store,

• Producing more economical material than the market,

Disadvantages

• The customer is able to take the purchased product to the area of use with his own means or to receive this service from IKEA for a price,

• In case of any breakdown or other problem, the product should be taken back to the store,

• In case of any breakdown or other problem, the product should be taken back to the store,

• When you enter IKEA, instead of the Turkish lifestyle, it encourages you to the Swedish lifestyle and leaves you under the influence of its own culture.

• The presentation of Swedish cuisine and products in restaurants and food departments is a relative point of view for customers.

 

 

 

 

 

35 viewed times. / 14-06-2019 added.