SAN BRUNO, Calif. — Walmart and actress Drew Barrymore have launched Drew Barrymore Flower Home.
Calling it “a free-spirited collection of furniture and décor inspired by Drew’s personal travels and familiar places she holds dear,” the line is exclusively available on Walmart’s family of sites: Walmart.com, Jet.com and Hayneedle.com.
New collections are planned to launch seasonally.
Drew Barrymore Flower Home offers an assortment of eclectic home furnishings, including furniture, curtains, textiles, wall art, ceramics, pet beds and more. The actress worked in close collaboration with the Walmart.com design team to her first-ever home collection that features a mix of bold prints, feminine patterns, fresh colorways and functional silhouettes.
“I have always had a love for creating joyful spaces — places where unexpected prints and patterns, shapes and styles, and colors and textures come together in the most delightful way,” said Barrymore.
The new collections features more than 200 items ranging in price from $18 for ceramic decorative vases to $899 for a mid-century sofa.
Items from the launch include the Watercolor Succulent loveseat ($699), the Velvet tufted scallop headboard in Parisian pink and New York navy (starting at $349) and the Vintage Palm Barrel accent chair ($499).
“Our vision and purpose are for Walmart to be the most inspiring and accessible place online to design and decorate your living space while saving you time, effort and money,” said Anthony Soohoo, senior vice president and group general manager for Home at Walmart U.S. E-commerce. “Drew Barrymore Flower Home is the latest addition to our high-quality, on-trend home assortment.”
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