BOSTON – Online browsing for furniture increased by more than 200% in March during the COVID-19 pandemic, according to V12, a provider of purchase intent insight and marketing services.
“Although most home furnishing retailers have closed their showrooms, consumers are continuing to actively shop online for furniture, especially at this time when they are confined to their homes,” said Andy Frawley, CEO of V12. “Many furniture brands are making the pivot to digital channels by implementing stronger e-commerce options and contactless home delivery services to capitalize on these opportunities and maintain their business momentum.”
The company compiled the statistics during March using its in-market shopping technology, which showed a 242% increase in browsing online for desks, a 260% increase in browsing for outdoor furniture and a 205% increase in browsing for home décor.
V12’s Signals software tracks online browsing activity and monitors both behavioral data and searches that happen on more than 90% of Internet-connected devices every month.
“The demand is clearly out there, but brands need to evolve with the times in order to put programs in place to identify and convert those consumers who are in-market now,” said Anders Ekman, president of V12.
The company’s Signals WebID also enables brands to track online behavior by identifying anonymous visitors on a brand’s website for delivery of marketing programs across email, social and direct mail.
Ekman said these trends follow recent statistics reported by the digital advertising firm, Criteo, which reported that sales of outdoor furniture increased by more than 428% in March as compared to February.
https://www.furnituretoday.com/ April 16, 2020
News Author : Erbay ŞAHİN
435 viewed times. / 17-04-2020 added.
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