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IMM Cologne re-sets to hybrid format | FURNTR
IMM Cologne re-sets to hybrid format

COLOGNE, Germany – With the coronavirus still not in check, organizers of the Cologne International Furniture Market announced the event will take place over four days, Jan. 20-23, instead of the usual seven-day format.

As part of the change, the concurrent LivingKitchen show will not take place this year but will be integrated into IMM Cologne.

In addition, the development of the new imm@home platform will allow exhibitors at the physical show to expand the business opportunities and reach a broad range of visitors who currently can’t travel to Cologne due to the pandemic. Thanks to this hybrid approach with imm@home, buyers and exhibitors can conduct virtual exchanges with products presented in online sessions.

The changes were made taking into account current pandemic developments in the Europe and Germany. The idea is for a more focused exhibition component and a digital platform to complement the trade fair presence.

“Our goal is clearly defined: to make IMM Cologne possible this coming January against the background of the challenging basic conditions,” said Oliver Frese, COO of Koelnmesse. “Based on a compact exhibition section and enriched with digital network and presentation possibilities, IMM Cologne will provide the furniture industry with important impulses for the new business year.”

That includes extensive safety precautions to help exhibitors and visitors move safely at the show and concentrate on doing business.

“We also offer our exhibitors tailored and innovative stand construction solutions that enable efficient and inspiring trade fair participation,” said Koelnmesse Vice President Matthias Pollmann.

Pollmann and IMM Cologne Director Claire Steinbrück, together with Creative Director Dick Spierenburg, have developed different stand construction concepts and event formats aligned to suit the changed basic conditions.

“With the new stand concepts, we offer young companies a plannable framework for an excellent trade fair appearance in a compact area and can thus bring together the most varied assortments of interior design and the kitchen themes,” Steinbrück said. “Smaller areas and open stand design also mean less stand staff and lower costs. Nonetheless, the brands can represent and present themselves individually. The result is efficient business with maximum risk reduction.”

News Author : Çetin KAYA

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