Camping furniture sales increased
With the COVID-19 pandemic that affected the whole world in March, the habits of consumers on many issues, especially shopping, transportation, holiday and weekend plans, are also changing. While the normalization process increased consumers' demand for holidays and picnics in nature, camping furniture sales increased by 155 percent compared to last year. The increase in camping chairs reached 82 percent.
The year 2020, which passed in the shadow of the COVID-19 pandemic, began to change the habits of consumers. With the normalization process, the citizens, who started to prefer camping areas more for their holidays, turned to natives where they could spend their weekends away from the crowd with the autumn season.
Citizens, who prefer outdoors, away from the crowd, and prefer camping and picnics, turned to products such as folding camping chairs, picnic tables, beach chairs and picnic chairs. This situation clearly manifested itself in online sales.
CAMP FURNITURE SALES INCREASED BY 155 PERCENT
According to the data obtained, there was a 155 percent increase in camping furniture sales compared to last year. While the best selling product this year was the camping chair with double bag; The best selling products this season are as follows:
"Set of four picnic tables with foldable stools, foldable 60x80 table and foldable double camping chair, double beach chair, luxury folding chair with neck and back support."
These increases can be clearly seen in the data of Related Digital, one of the world's first digital marketing technology and service providers. After June, there was a 47 percent increase in online sales in the home decoration / furniture sector compared to 2019. At the beginning of the summer, there was a 36 percent increase in garden furniture sales and 51 percent increase in the sales of garden loungers. The star of this period was the "camping chair", which saw an 82 percent increase in sales compared to last year.
BASKET AVERAGE RISE ALSO
On the other hand, the rise in sales in e-commerce; it was also reflected in the average of the basket. The basket average of online shopping, which was 267 TL last year, rose to 287 TL after the pandemic. The pandemic has changed the shopping habits in e-commerce as well as the hours of shopping. Before the pandemic, the most ordered day and time range was 16: 00-17: 00 on Sunday, while the most ordered day and time range after the pandemic was 21: 00-22: 00 on Thursday.
Furntr News Center
News Author : Selma SEZGİN
267 viewed times. / 17-10-2020 added.
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