Adelaide Elliott, March 27, 2019
HICKORY, N.C. – Continuing its efforts to increase consumer education for the second time this year, upholstery resource Bradington-Young has developed a guide to help consumers choose the best type of leather for their lifestyle.
Based on the concept of beer or wine pairings with meat or seafood, Bradington-Young’s Leather Lifestyle Pairings guide provides explanations of the four major types of leather – aniline, aniline plus, nubuck and finished leather – and charts each type’s “protection zone.” The protection zone rates each leathers’ durability, sensitivity to temperatures, resistance to fading and ease of stain removal.
The guide, which can be found on Bradington-Young’s website, also features a distinctive logo for each type of leather that matches the colors in the guide’s “protection zones.”
“Buying leather upholstery can sometimes be confusing and frustrating for consumers because of all the industry jargon and conflicting information in the marketplace, but our Lifestyle Pairings make it easier for them to decide what’s best for their situation,” said Cheryl Sigmon, director of merchandising at Bradington-Young. “Just like a fine wine, leather gets better with age – as long as its properly cared for – but it’s important to the right leather for your lifestyle from the start when making the purchase.”
To help consumers pick the right leather for themselves, the guide makes leather recommendations based off of examples of different household types and situations, recommending things like a finished leather for furniture that will be used in homes with children and pets because spills and stains are easier to clean up on it and there is more color consistency.
At spring High Point Market, the guide’s color coded logos and “protection zones” will move offline and debut as an addition to the company’s leather swatch labels. The new swatch labels, according to a release from the company, will make it “easier for retail sales associates to pair the right leather with their customer’s lifestyle."
The Leather Lifestyle Pairings program is the second major consumer education initiative undertaken by the company this year. Earlier this year in February, the company launched a new program that offers a starter leather care kit for consumers who register their purchase on Bradington-Young’s website.
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