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Amazon Plans Furniture Assembly Service to Catch Wayfair | FURNTR
Amazon Plans Furniture Assembly Service to Catch Wayfair

Amazon.com Inc. is experimenting with a premium service that lets customers opt to have furniture or appliances assembled as soon they arrive at their homes, according to people familiar with the plan.

The move, if adopted widely, would help the world’s largest online retailer compete more effectively with Wayfair, Best Buy, Home Depot and Lowe’s -- which all offer similar options.
 
Amazon is planning to introduce the service in Virginia and two other markets, said one of the people, who requested anonymity to discuss an internal matter. The company currently offers scheduled delivery of big items -- like bunk beds and treadmills -- to a particular room in a shopper’s home. But customers are often disappointed when delivery people off the purchases unassembled in big boxes.
Amazon declined to comment.

Wayfair shares fell by almost 4% before recovering some of their losses. Amazon was mostly unchanged.

The new service requires drivers to unpack and assemble the items, remove the packaging and take the item back on the spot if the customer isn’t satisfied, according to a presentation reviewed by Bloomberg. Previously, customers had to schedule a different contractor to come to their home at a different time to assemble the product, assuming the service was even offered in their location.

A training video shows the delivery of a bed and mattress set, as well as a sofa and ottoman, which are fairly simple to assemble. Drivers could be trained to install appliances like washing machines, dryers and dishwashers, according to one of the people, posing a specific threat to Home Depot Inc., Lowe’s Cos Inc. and Best Buy Co., which also sell appliances with installation services.

The new offering simplifies the existing Amazon Home Services, which is available in a limited number of cities and lets customers hire contractors through the website to assemble furniture or install ceiling fans and wall-mounted televisions. The new service is designed to make delivery more convenient, cheaper and easier for Amazon to manage, one of the people said.

https://www.bloomberg.com/

News Author : Çetin KAYA

389 viewed times. / 17-04-2021 added.

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